Rebranding the Religious Right

I heard that the religious right doesn't want to be called that any longer. They prefer to be called "socially conservative evangelicals". Religious right has taken on a pejorative connotation and is associated with fascism.

It was the conduct and rhetoric of the religious right that disgraced the name. Rebranding isn't going to help. "Socially Conservative Evangelicals" will in short order suffer the same pejoration and associations with fascism and craziness. This is because the SCEs are fascists and nutcases.

I reckon they should embrace their fascism and run with it. A little truth in advertising is in order. I would go with "Christofascist". Or they might pick up on the neologism "Christianist" to describe themselves.