Hat tip to brand freak (http://www.brandfreak.com/2009/05/miracle-whip-will-not-just-sit-there-quietly-like-that-pathetic-mayo.html) for this image. Also, he has interesting commentary on this jaw dropping ad campaign.
Apparently, Miracle Whip is hip now, or that's the way it's being marketed. We ate Miracle Whip when I was a kid because it was cheaper than mayo and we were poor. Now I can afford mayo. End of story.
What's next? "This is not your father's SPAM!" or We're Velveeta! What are you looking at!?!"